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Channel: the emotional brain – FinalMile | Behaviour Architecture
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Boston Bombings : Channeling Your Emotions

Boston Bombing – Channel Your Emotions The recent bomb blast has again triggered the menace of terrorism in the minds of the public. The casualties that people have suffered, the images on TV and the...

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Cognitive Biases in Evaluating Human Life

One of the greatest feats of the human brain is its ability to filter a vast amount of information into a manageable stream of relevant information. Evolution has sculpted the course of this stream in...

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The science of giving

WSJ Mint recently came out with an issue fully dedicated to Philanthropy. One of the subjects the issue touched upon was the increasing trend of giving in India. What is leading to this societal change...

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Why do we still discriminate?

  Growing up in a socialist economy comes with its unique set of experiences. One particular experience that stands out in my memory is the struggle to get through the engineering school admission...

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Colour Me Yellow!

As individuals, the way we each perceive colours might differ, but it does not change the universal emotional responses we have to them. Certain colours are known to be associated with certain...

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Getting emotional about razor cartridges

How do you feel about these two Gillette razor blades? Do you like one over the other? Which one would you use? Though they may seem very similar except for the very obvious color choice, I feel that...

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Paris attack and the problem of categorization

The Paris attacks have been a major shock and we are understandably upset. Most of us have been reminded of some of the earlier acts of terror such as the 26/11 attack in Mumbai or even 09/11 in New...

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How Emotional is Behavioral Economics?

Behavioral Economics is garnering more and more attention everyday. As it should be – the brain subscribes heavily to heuristics and mental models in order to process information efficiently. Our...

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New article in ‘Behavior By Brain’ series the Mint

The latest article in my series ‘Behavior By Brain’ in the Mint talks about the implication of the adolescent brain and its peculiarities. The adolescent age is typically considered the most...

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The Science Of I’m Sorry

How an apology helps to restore relations. Many of us have been raised to think that anger is a bad thing. Something that should be avoided at all costs. In this post we discuss how it may be a good...

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